What Does the Unitrends and PHD Virtual Merger Mean for Customers?
If you haven’t heard, there has been some consolidation in the virtualization backup industry when Unitrends bought PHD Virtual. What does this mean for customers as well as the competition? Let’s find out.
Who Is Unitrends?
Unitrends offers data protection for virtual infrastructures but has a longer track record for backing up physical servers – both with installable and appliance-based data protection software. Their products include Unitrends Enterprise Backup (UEB, as they call it) in a physical hardware appliance, UEB in a virtual appliance, and a cloud-based backup solution. Their virtual appliance works on both vSphere and Hyper-V and is offered in both a free and commercial editions.
Recently, Unitrends received a major investment from venture capital firm, Insight Venture Partners, who also has investments in Veeam, Acronis, PHD Virtual, and many other companies that you may be familiar with. Financial terms of the acquisition by Insight, a New York-based venture capital and private equity firm, were not disclosed. However, it obviously gives Unitrends greater financial strength that can be used in a variety of ways. One of the ways that Unitrends has already capitalized on the newly invested capital is to purchase competitor in the virtualization backup space – PHD Virtual.
(for more information on Unitrends seen my post 10 Things You Didn’t Know About Unitrends Enterprise Backup)
Who is PHD Virtual?
Roughly 10 years ago, I was actually a PHD Virtual customer, back when they were “esXpres” (even prior to the release of Veeam Backup). Since then, PHD VIrtual has greatly improved their virtualization-only backup solution. Today, PHD Virtual support vSphere, Hyper-V, and Citrix XenServer, backup data can be archived to the cloud with CloudHook, and application-level backups can be taken of Exchange and Sharepoint. One of their premiere features is ReliableDR (or RDR). With RDR, enterprises can plan, test, and execute disaster recovery for their entire virtual infrastructure. It provides 100% automated DR testing, failover, and failback. RDR offers certification of RTO and RPO as well as automated compliance testing. PHD also offers a free disaster recovery testing tool.
What Does the Merger Mean for Customers?
So what does this merger mean for customers? It’s really just more for customers to love.
With the acquisition of PHD Virtual, Unitrends has expanded their product family with more options for customers to choose from. Now, Unitrends will offer their flagship physical and virtual appliances (in a wide range of sizes/prices) plus the low cost PHD virtual only-solution. In addition, Unitrends will be able to offer PHD’s unique and powerful RelaibleDR to every Unitrends customer.
In other words, Unitrends can now offer a complete solution to enterprises that require both physical and virtual backup as well as disaster recovery protection. It would seem that this merger can only be a good thing for both Unitrends and PHD Virtual customers.
But what about the competition?
What Does it Mean for Competitors?
Any time companies that offer complementary solutions merge and have an infusion of capital, competition should be on their guard. Typically mergers create stronger companies in the long term (but, if not executed well, can actually go the other way). The enterprise data protection space is still a crowded area (as you can see from our Data Protection Download Section). Time will tell if the new combination of Unitrends and PHD Virtual can increase their (now combined) market share.
To learn more about these companies, visit the Unitrends and PHD Virtual websites. Additionally, you can try out free tools from these companies by downloading the free Unitrends Enterprise Backup (that supports up to 8 VM), or the free PHD Virtual Backup for Hyper-V, here, as well as the free PHD Virtual Disaster Recovery RTA Calculator.